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Dogglebox: IPA tests adverts’ effectiveness with dogs
The IPA has devised a novel way of testing the effectiveness of Christmas 2014 adverts: Dogglebox. Ellie, Paddy and Duffie, the IPA’s canine testers, were exposed to a series of high profile...
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Samsung designs kennel for Crufts
Samsung has decided to target a new market with its DreamDoghouse. The technology company has unveiled a kennel at its latest product launch, claiming to offer ‘the ultimate in doggy luxury’. This...
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Fashion brand replaces models with stylish dogs
Mr Porter is promoting its spring collection with stylish dogs. The fashion brand has featured some of the most popular dogs on Instagram in their latest collection. Dogs like Geordi La Corgi, Logan’s...
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